Turnstile · Never Enough

Shuu Barefoot

A complete rebranding for Shuu Barefoot, involving the challenge of giving an established brand a tone that is both traditional and modern, aligning with its new footwear lines. The project reimagines the visual identity from the ground up to better reflect the brand's current direction, while preserving the character that has defined it until now. Building on this new identity, an e-commerce site was developed for the launch of the new collections, extending this transformation to the shopping experience. The result is a revitalized, cohesive brand ready for its next chapter.

shuubarefoot.com

Client

Shuu Barefoot

Year

2025

Industry

Fashion

Services

Identity, Website

CLIENT

PROJECT

YEAR