Arcadia

Visual identity, art direction, and web design for La Belluga’s latest children’s animation project, involving the challenge of building a unique universe that moves away from typical children's aesthetics to connect with a family audience. This comprehensive project spans everything from brand building to the development of costumes and merchandise, as well as the creation of the set design that brings this universe to life. The result is a cohesive identity with a distinct character that conveys its personality across every touchpoint with the audience.